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The global s.Oliver brand  

s.Oliver inspires people around the world with its fashion. In Germany approx. 95% of people know the brand. As an umbrella brand s.Oliver combines different lifestyles, which are expressed in the brands s.Oliver RED LABEL and s.Oliver BLACK LABEL. With collections changing every month in the individual lifestyle section, s.Oliver guarantees a high affinity with trends and makes the brand perceptible across its whole range. The overall brand is completed by licensing lines which are created in cooperation with selected license partners. All s.Oliver brands combine quality with highest wearing comfort at an excellent price-performance ratio. This is also the secret of  s.Oliver's success - fashion at reasonable prices.

s.Oliver RED LABEL

A brand you can always trust: s.Oliver RED LABEL always offers a suitable solution in terms of style, quality, fit and price. An honest and stylish friend and fashion consultant with the right ideas for all situations - s.Oliver RED LABEL fills your desires with life and presents fashion for the entire family, always with a special focus on wearability. Fashion that meets all the demands of everyday life and always keeps an eye on fashion demands.

The brand is casual, authentic and easy to combine. It is modern, colourful and sporty. S.Oliver RED LABEL relies on natural materials, with great attention to detail it always provides pleasantly surprising moments across the product range.